![]() ![]() Most researchers agree that cool colors evoke feelings of trust and loyalty while warm colors call to mind energy and excitement. Different colors bring to mind different traits, and it’s important to understand how you plan to position your organization in the market. The science of color covers not only how colors work together but how they work on people. Here are a few tips to help you narrow in on a color palette that’s right for your organization: Identify your brand personality Picking a color palette for your brand can be tricky business because several concerns come into play all at once, including the personality of your brand, what assets the color palette will be used for, what shades are used by other players in your industry and more. Want to learn more about colors? Here’s everything you need to know about colors… in less than 3 minutes: They’re all referencing the same thing: a collection of colors. ![]() “Color palette” is sometimes used interchangeably with the words theme and scheme. In graphic design and branding, the term is most often used to refer to the precise shades of colors that make up a brand’s identity. In home design, the term “color palette” refers to all the fabric, paint and other colors used in a room.
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